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The Soul of San Francisco

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Travelers desiring a soulful experience in San Francisco will find a number of attractions, restaurants, music venues and other entities that speak to the African American experience.

In 2015, a unique partnership between the San Francisco Travel Association and ReUnion: Education Arts Heritage created a brand new African American Freedom Trail Brochure, featuring 55 locations dotted around the city categorized under “Important Event Sites,” “Cool Culture” and “Cool Dining.”

Among the sites listed are the St. John Coltrane African Orthodox Church which for over 40 years has regaled visitors with a liturgy around the music and writings of saxophonist John Coltrane, the Westin St. Francis Hotel became the site of the 1968 initial conference of the National Association of Minority Contractors, and Jackson and Montgomery Streets where Charlotte Brown refused to accept segregated seating on a Streetcar which ultimately led to the end of discrimination on streetcars in 1864.

Be inspired at the spectacular Martin Luther King, Jr. Memorial Waterfall at the city’s equally amazing Yerba Buena Gardens, or take in the views along the western span of the city’s iconic Bay Bridge renamed the Willie L. Brown Jr. Bridge in honor of its namesake’s tenure as the longest serving Speaker of the California Assembly and two-term as mayor, and the first black mayor, of San Francisco, just to name a few.

Want to get your soulful eat on? The brochure includes places such as Queen’s Louisiana Po’Boy, Auntie April’s, Gussie’s Chicken and Waffles and Bissap Baobab, among delicious others.

Visitors can also embark upon a SF Soul Shuttle tour— currently offering Coltrane Corner, Grace and Gospel, Celebrity Landmarks and Barbecue Boulevard tours—designed to highlight San Francisco’s African American history and culture through food, community, shopping opportunities and worship.

This is just the beginning of all there is to see and do for a “soulful taste” of San Francisco!

Visit and learn more about San Francisco!

San Francisco Overview

San Francisco, the City by the Bay, captivates and feeds you—mind, body and soul—and has done so for both visitors and denizens alike for generations.

A Gastronomic Mecca by the Bay

All across the spectrum of gastronomic desires, the food scene in San Francisco draws from its 850,000 multifarious denizens who have come here from all over the globe.

Explore San Francisco

Whether you’re a first time or repeat visitor here, you’ll be amazed at the amazing number and wide array of sites and attractions peppered throughout the city.

The Music and Whimsy of San Francisco

No matter your musical penchant, you’ll find something to fit the bill.


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